L'oreal Professionnel Tecni.Art Flex Blowdry Cream is a 10-in-1 pre-styling cream that protects and perfects your hair during heat styling. Formulated with thermo-reactive agents, it offers heat protection up to 230°C/450°F while delivering anti-frizz control, shape memory, and smoother, shinier results with every blow-dry. This multi-benefit cream also helps reduce breakage, nourishes the hair, and enhances manageability and discipline. The Flex Blowdry Cream is perfect for creating polished, long-lasting looks with professional care.