Bug off, brass! The bane of all blondes, L'Oreal Professionnel Serie Expert Chroma Creme Neutralising Shampoo takes things to the next level. Born out of a collaboration by the L'Oreal Professionnel Paris Colour Labs and Haircare Labs, this contains exclusive technology with professionally tailored dyes. It works by instantly correcting all unwanted yellow reflects for the homogenous neutralisation of warm tones. Simultaneously, it cleanses and nourishes the hair fibre without weighing it down, for the highest quality colour correction and care. Now THAT is a purple shampoo that can do it all.