Clean is necessary for good styling, but running your typical shampoo through the hair is also a fast track to flat hair, adding a lot of time and effort for you to bring body back to the roots. The volumizing shampoo from Fanola changes all that with a formula rich in Panthenol, also known as vitamin B5. It binds to water molecules so it locks in the moisture already in the hair, keeping the roots sleek and strong. This shampoo is the key to styling with hair that's full, healthy, and clean.