This innovative purple shampoo from L'Oréal Professionnel is formulated to neutralize unwanted yellow and brassy tones in colour-treated hair, particularly for those with blonde, highlighted, or silver shades. Enriched with a unique blend of ingredients, it not only helps in preserving the colour intensity but also provides nourishment and protection to the hair, leaving it looking radiant and healthy. The gentle formula ensures that your hair remains soft and manageable while extending the life of your colour between salon visits.