Keep your hair colour looking bright and fresh with Matrix Keep Me Vivid Shampoo. This sulfate-free shampoo gentle cleans your hair without stripping away colour or moisture. It has a creamy, high-foam lather that leaves your hair soft, smooth, and shiny. The shampoo also has a sweet scent of vanilla, coconut, and cotton candy which makes each wash feel like a treat. The Matrix Keep Me Vivid Shampoo is suitable for all types of colour treated hair.